Connecting Key Stakeholders Throughout Healthcare
Physician/Investigator Engagement
Amid the explosion of direct-to-patient communications, physicians still remain the most reliable and trusted resource for a vast majority of patients. I can help your team strengthen physician relationships by putting together a systematic plan to improve communication and increase enthusiasm:
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Qualitative research with physicians and key staff
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Site Engagement Action Plans
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Investigator Meeting training and workshops
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Communication strategy: positioning and messaging
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Site Advisory Boards
Patient-Centered Healthcare
From clinical trials to treatments to insurance: every part of the healthcare system suffers from a lack of focus on the patient. Earning patients’ attention and interest requires a broad understanding of - and empathy for – their experiences, behaviors, and feelings. I help clients engage with their patients through:
Patient-focused communication
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In depth interviews and focus groups
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Advocacy group engagement
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Patient outreach, social media, and education
Patient Centered Clinical Trials
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Patient recruitment analytics
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E-patient advisory panels
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Patient Reported Outcomes (PRO) validation
Digital Health and mHealth
Digital communications and engagement channels have proliferated so quickly that new technologies and applications can quickly become lost in the clutter. I have two decades of experience in developing and evaluating new healthcare technologies, and can provide expert assistance with:
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Application architecture
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Functional requirements and user acceptance testing
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Market assessments and patient/physician adoption strategies
Clinical Development Strategy
Clinical trials are slow and expensive – successful execution requires intelligent planning and rigorous analysis of how the disease and its treatments vary over time and geography. I work with development teams to create an evidence-based strategy, including:
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Competitive trials landscape analysis
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Enrollment planning
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Trial and program feasibility